Any Body Can Dance Then Kai Po Che!. Later Jolly LLB, Chashme Baddoor and Aaashiqui 2. More recently Fukrey. Now Raanjhanaa. The year 2013 has been most conducive for films that didn't boast of A-listers. The success/super success of the above named films raises several pertinent questions... Is the mindset of the audience changing? Are they becoming more and more receptive to films that don't star A-listers? Or is it a mere fad? Of course, there's no denying that the content played a significant role in making the spectator fall in love with the product, but the fact that the films *did not* star names that would ensure House Full boards from the morning shows itself, only goes to prove that films sans A-listers/lesser-known names/relative newcomers can reap a harvest too.
Sure, Dhanush is a big name in South and there's no disputing the fact that Kolaveri Di made him famous across the length and breadth of the country, but Raanjhanaa being his first Hindi release, it was important to strike a chord with the North Indian audiences. And going by the glowing reviews and terrific word of mouth, what an impression Dhanush, Sonam, Aanand Rai and those associated with the film have made on the hearts and minds of the spectators. The biz ofRaanjhanaa started multiplying on Day 1 itself and by now, everyone knows about the escalation in business over the weekend and the rock-solid performance on weekdays.
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